Below are my mockups:
For this assignment, I used Canva(canva.com) to create and edit my Instagram post Below are my mockups about the Instagram post. The target audience set down for the Instagram post is the instagramers aged between 18- 25. I have used a dark blue background to demonstrate the nighttime as having McDonald's at night is also possible. I have used the yellow color for my title as it reflects the yellow color of McDonald's. My title "midnight Appetite" is to grab the attention of the viewer that it's possible to have McDonald's in the middle of the night also. It is a great way to satisfy cravings even in the middle of the night. Also, it can be accomplished by using the McDelivery system where you just have to order and your meal is delivered to your place within minutes. The work is followed the AIDA model. The four stages of the AIDA marketing model are awareness, interest, desire, and action. The AIDA model, like any hierarchy of effects models, demonstrates how to guide customers toward a purchase. It accomplishes this by assisting customers in learning about the product, liking it, and then purchasing it. (The AIDA Marketing Model: A Simple Introduction - The World of Work Project, 2022)
RATIONALE
Introduction
The name of the client is McDonald’s, and the project name is the 24-hour concept services of McDonald’s. It is expected to create three pieces of content that are social media mocks up, an owned blog piece, and a video.
Strategy and concept
My creative concept is about the self-service at McDonald’s as it also relates to the 24-hr service of McDonald’s. Self-service improves accuracy, and personalized experience helps in getting a deeper insight into customer needs and helps in attaining greater customer satisfaction. It also results in shorter queues and delivers a faster customer experience as it increases the average order size through upselling and cross-selling thus impacting revenue. Moreover, the 24-hour concept helps to target a lot of customers as it is easy to go through the drive-through to grab a burger after a night out. Also, my objective is to make the audience aware of how they can make the best of it as McDonald's provides so many facilities to its customers that some people are not aware of or are still ignorant about. The targeted audience for the users of Instagram is aged between 18 to 25 years. My main objective is to aware the audience about the services of McDonald’s and how they can make the best of it thus increasing the number of consumers of the particular product.
My focus in making people aware of the services at McDonald’s as there are still people who still get in queues at McDonald’s to get their orders or when they can simply just use the McDonald’s app to order. To my opinion, self-service is a game-changer at McDonald’s as it is the quickest way to order also it is a better opportunity to gain customer satisfaction. To raise awareness of services and to make more people use them to gain better customer satisfaction it is known for its employee satisfaction, innovation, and commitment to quality. (In-depth McDonald's Marketing Strategy - A Case Study | IIDE, 2022)
Burger King is my competitor. My objective is to provide the customers with a better service at McDonald’s. A better and fast service will help the company attain customer satisfaction.
For the media, I will use Instagram. These social media are mostly used by a range of adults which is among the age range of 18 to 25 years old. (UK Instagram users by age group 2022 | Statista, 2022).
I will use a very friendly and cool tone that will make my target audience interested in listening to what am talking about.
Motivation for copywriting
The target audience for my blog post is people between 18-and 25. The form of a blog is sort of 'advantage' of the services available at McDonald's. Providing information about how helpful these services can be and how to make the best of them. My subtitles are in bold to create contrast and also to make you want to read the blog post to know what it's talking about and it involves humor as it then makes the blog more interesting. Every design that is included in the blog indicates what each section is talking about.
Why I chose this topic:
The topic for my blog portrays the services of McDonald's to make the audience aware of how they can make the best of it as McDonald's provides so many facilities to its customers that some people are not aware of or are still ignorant about. Also, my blog is owned media as it is utilized to transmit the brand message to consumers on the conditions set by the brand, as well as to market specific products or services and the brand itself decides how to interact with its users. (Bailey, 2022). My blog is about all the pros that the services of McDonald's to help the target audience approach these services and chose to buy McDonald's through any service that aids them.
ATTENTION
Attention in this post is grabbed with the use of the M logo of McDonald’s that is used on the title for "Midnight appetite”. The post itself has a target audience of 18 to 25. Anyone will recognize then m of McDonald's and the McDelivery logo on the post, epically as it is not the first time it is being used. The M logo of McDonald's is there instead of the simple alphabet m so it is designed to immediately grab the attention of the audience as most youngsters use Instagram. (Statista,2022).
INTEREST
Interest is maintained with a picture of the McDonald’s meal on the post and also the McDelivery logo which triggers the audience to download the McDonald’s app. Some audience has a short attention span, and the description is just a line ' a solution to your craving' constantly be something to keep their attention on the commercial, that job is fulfilled by just keeping it simple. The post is effectively telling the audience to buy meals whether it is during the day or night and even download the McDonald’s app without actually saying anything. (Pradana Putra, 2022)
DESIRE
Desire is created when the product is seen on the post and the fact that it says midnight appetite, also makes you want to have McDonald's at night when you are revising or even doing your work. Symbols are also used to create desire. There is a McDonald‘ m’ logo in the post. As well as the logo, there is also the instantly recognizable meal of McDonald’s. (In-depth McDonald's Marketing Strategy - A Case Study | IIDE, 2022)
ACTION
Action is created when the audience downloads the McDonald’s app and it's always tempting to order McDonald's when you have the app on your phone. Every time you go through your phone it makes you want to check the menu on the app today thus you are always tempted to buy and end up ordering your meal.
SEO:
According to Handley (2017), it is critical to use keywords that will assist my blog article rank high on search engine results pages. Thus, helping to reach of attaining more customers to use the services as McDelivery.Moreover, by choosing Instagram as a social platform it is also an SEO as more people search for things on social platforms rather than on google. However, according to (smart insight,2022) as of December 2021, Google continues to be the most popular search engine, with an 86.19 percent market share of desktop searches.
For this post used Canva(canva.com) to create and edit my Instagram post .The target audience set down for the Instagram post is the instagramers aged between 18- 25. I have used a raining background to demonstrate the whatever the weather you can enjoy the weather with McDonalds.Also it can be delivered to your place through mcdelivery. I have used the yellow and red color for the "Mcmood' as it reflects the yellow and red color of McDonald's thus indicating the mood craving of having mcdonalds can be satisfied anytime in any circumstances . My title "our service at your comfort" is to grab the attention of the viewer that it's possible to have McDonald's and its we are always here to provide our service. It is a great way to satisfy cravings . Also, it can be accomplished by using the McDelivery system where you just have to order and your meal is delivered to your place within minutes.
RATIONALE
Introduction
The name of the client is McDonald’s, and the project name is the 24-hour concept services of McDonald’s. It is expected to create three pieces of content that are social media mocks up, an owned blog piece, and a video.
Strategy and concept
My creative concept is about the self-service at McDonald’s as it also relates to the 24-hr service of McDonald’s. Self-service improves accuracy, and personalized experience helps in getting a deeper insight into customer needs and helps in attaining greater customer satisfaction. It also results in shorter queues and delivers a faster customer experience as it increases the average order size through upselling and cross-selling thus impacting revenue. Moreover, the 24-hour concept helps to target a lot of customers as it is easy to go through the drive-through to grab a burger after a night out. Also, my objective is to make the audience aware of how they can make the best of it as McDonald's provides so many facilities to its customers that some people are not aware of or are still ignorant about. The targeted audience for the users of Instagram is aged between 18 to 25 years. My main objective is to aware the audience about the services of McDonald’s and how they can make the best of it thus increasing the number of consumers of the particular product.
My focus in making people aware of the services at McDonald’s as there are still people who still get in queues at McDonald’s to get their orders or when they can simply just use the McDonald’s app to order. To my opinion, self-service is a game-changer at McDonald’s as it is the quickest way to order also it is a better opportunity to gain customer satisfaction. To raise awareness of services and to make more people use them to gain better customer satisfaction it is known for its employee satisfaction, innovation, and commitment to quality. (In-depth McDonald's Marketing Strategy - A Case Study | IIDE, 2022)
Burger King is my competitor. My objective is to provide the customers with a better service at McDonald’s. A better and fast service will help the company attain customer satisfaction.
For the media, I will use Instagram. These social media are mostly used by a range of adults which is among the age range of 18 to 25 years old. (UK Instagram users by age group 2022 | Statista, 2022).
I will use a very friendly and cool tone that will make my target audience interested in listening to what am talking about.
Motivation for copywriting
The target audience for my blog post is people between 18-and 25. The form of a blog is sort of 'advantage' of the services available at McDonald's. Providing information about how helpful these services can be and how to make the best of them. My subtitles are in bold to create contrast and also to make you want to read the blog post to know what it's talking about and it involves humor as it then makes the blog more interesting. Every design that is included in the blog indicates what each section is talking about.
Why I chose this topic:
The topic for my blog portrays the services of McDonald's to make the audience aware of how they can make the best of it as McDonald's provides so many facilities to its customers that some people are not aware of or are still ignorant about. Also, my blog is owned media as it is utilized to transmit the brand message to consumers on the conditions set by the brand, as well as to market specific products or services and the brand itself decides how to interact with its users. (Bailey, 2022). My blog is about all the pros that the services of McDonald's to help the target audience approach these services and chose to buy McDonald's through any service that aids them.
ATTENTION
Attention in this post is grabbed with the use of the M logo of McDonald’s that is used on the title for "Midnight appetite”. The post itself has a target audience of 18 to 25. Anyone will recognize then m of McDonald's and the McDelivery logo on the post, epically as it is not the first time it is being used. The M logo of McDonald's is there instead of the simple alphabet m so it is designed to immediately grab the attention of the audience as most youngsters use Instagram. (Statista,2022).
INTEREST
Interest is maintained with a picture of the McDonald’s meal on the post and also the McDelivery logo which triggers the audience to download the McDonald’s app. Some audience has a short attention span, and the description is just a line ' a solution to your craving' constantly be something to keep their attention on the commercial, that job is fulfilled by just keeping it simple. The post is effectively telling the audience to buy meals whether it is during the day or night and even download the McDonald’s app without actually saying anything. (Pradana Putra, 2022)
DESIRE
Desire is created when the product is seen on the post and the fact that it says midnight appetite, also makes you want to have McDonald's at night when you are revising or even doing your work. Symbols are also used to create desire. There is a McDonald‘ m’ logo in the post. As well as the logo, there is also the instantly recognizable meal of McDonald’s. (In-depth McDonald's Marketing Strategy - A Case Study | IIDE, 2022)
ACTION
Action is created when the audience downloads the McDonald’s app and it's always tempting to order McDonald's when you have the app on your phone. Every time you go through your phone it makes you want to check the menu on the app today thus you are always tempted to buy and end up ordering your meal.
SEO:
According to Handley (2017), it is critical to use keywords that will assist my blog article rank high on search engine results pages. Thus, helping to reach of attaining more customers to use the services as McDelivery.Moreover, by choosing Instagram as a social platform it is also an SEO as more people search for things on social platforms rather than on google. However, according to (smart insight,2022) as of December 2021, Google continues to be the most popular search engine, with an 86.19 percent market share of desktop searches.
For this post i used Canva(canva.com) to create and edit my Instagram post The target audience set down for the Instagram post is the instagramers aged between 18- 25. I have used the red and yellow collar of McDonalds thus its an eye catching color to indicate the audience that it's mcdonlad without saying its Mcdonlad.This pst is indicating that it is possible to order on your cellphone through the Mcdonald app at anymoment at night whatever the as is as Mcdonalds provides 24 hour services to its customers which is an absolutely a great service.
RATIONALE
Introduction
The name of the client is McDonald’s, and the project name is the 24-hour concept services of McDonald’s. It is expected to create three pieces of content that are social media mocks up, an owned blog piece, and a video.
Strategy and concept
My creative concept is about the self-service at McDonald’s as it also relates to the 24-hr service of McDonald’s. Self-service improves accuracy, and personalized experience helps in getting a deeper insight into customer needs and helps in attaining greater customer satisfaction. It also results in shorter queues and delivers a faster customer experience as it increases the average order size through upselling and cross-selling thus impacting revenue. Moreover, the 24-hour concept helps to target a lot of customers as it is easy to go through the drive-through to grab a burger after a night out. Also, my objective is to make the audience aware of how they can make the best of it as McDonald's provides so many facilities to its customers that some people are not aware of or are still ignorant about. The targeted audience for the users of Instagram is aged between 18 to 25 years. My main objective is to aware the audience about the services of McDonald’s and how they can make the best of it thus increasing the number of consumers of the particular product.
My focus in making people aware of the services at McDonald’s as there are still people who still get in queues at McDonald’s to get their orders or when they can simply just use the McDonald’s app to order. To my opinion, self-service is a game-changer at McDonald’s as it is the quickest way to order also it is a better opportunity to gain customer satisfaction. To raise awareness of services and to make more people use them to gain better customer satisfaction it is known for its employee satisfaction, innovation, and commitment to quality. (In-depth McDonald's Marketing Strategy - A Case Study | IIDE, 2022)
Burger King is my competitor. My objective is to provide the customers with a better service at McDonald’s. A better and fast service will help the company attain customer satisfaction.
For the media, I will use Instagram. These social media are mostly used by a range of adults which is among the age range of 18 to 25 years old. (UK Instagram users by age group 2022 | Statista, 2022).
I will use a very friendly and cool tone that will make my target audience interested in listening to what am talking about.
Motivation for copywriting
The target audience for my blog post is people between 18-and 25. The form of a blog is sort of 'advantage' of the services available at McDonald's. Providing information about how helpful these services can be and how to make the best of them. My subtitles are in bold to create contrast and also to make you want to read the blog post to know what it's talking about and it involves humor as it then makes the blog more interesting. Every design that is included in the blog indicates what each section is talking about.
Why I chose this topic:
The topic for my blog portrays the services of McDonald's to make the audience aware of how they can make the best of it as McDonald's provides so many facilities to its customers that some people are not aware of or are still ignorant about. Also, my blog is owned media as it is utilized to transmit the brand message to consumers on the conditions set by the brand, as well as to market specific products or services and the brand itself decides how to interact with its users. (Bailey, 2022). My blog is about all the pros that the services of McDonald's to help the target audience approach these services and chose to buy McDonald's through any service that aids them.
ATTENTION
Attention in this post is grabbed with the use of the M logo of McDonald’s that is used on the title for "Midnight appetite”. The post itself has a target audience of 18 to 25. Anyone will recognize then m of McDonald's and the McDelivery logo on the post, epically as it is not the first time it is being used. The M logo of McDonald's is there instead of the simple alphabet m so it is designed to immediately grab the attention of the audience as most youngsters use Instagram. (Statista,2022).
INTEREST
Interest is maintained with a picture of the McDonald’s meal on the post and also the McDelivery logo which triggers the audience to download the McDonald’s app. Some audience has a short attention span, and the description is just a line ' a solution to your craving' constantly be something to keep their attention on the commercial, that job is fulfilled by just keeping it simple. The post is effectively telling the audience to buy meals whether it is during the day or night and even download the McDonald’s app without actually saying anything. (Pradana Putra, 2022)
DESIRE
Desire is created when the product is seen on the post and the fact that it says midnight appetite, also makes you want to have McDonald's at night when you are revising or even doing your work. Symbols are also used to create desire. There is a McDonald‘ m’ logo in the post. As well as the logo, there is also the instantly recognizable meal of McDonald’s. (In-depth McDonald's Marketing Strategy - A Case Study | IIDE, 2022)
ACTION
Action is created when the audience downloads the McDonald’s app and it's always tempting to order McDonald's when you have the app on your phone. Every time you go through your phone it makes you want to check the menu on the app today thus you are always tempted to buy and end up ordering your meal.
SEO:
According to Handley (2017), it is critical to use keywords that will assist my blog article rank high on search engine results pages. Thus, helping to reach of attaining more customers to use the services as McDelivery.Moreover, by choosing Instagram as a social platform it is also an SEO as more people search for things on social platforms rather than on google. However, according to (smart insight,2022) as of December 2021, Google continues to be the most popular search engine, with an 86.19 percent market share of desktop searches.
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Canva.com. Available at:
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Handley, A. and Wiley, J. (2017). Everybody writes your go-to guide to create ridiculously good content. New Delhi: Wiley India Pvt. Ltd.
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Statista. 2022. UK Instagram users by age group 2022 | Statista. [online] Available at: <https://www.statista.com/statistics/1018012/instagram-users-united-kingdom/>.
The World of Work Project. 2022. The AIDA Marketing Model: A Simple Introduction - The World of Work Project. [online] Available at:
<https://worldofwork.io/2019/06/the-aida-marketing-model/> [Accessed 10 April 2022].
Pradana Putra, 2022. The Effect of Service Quality, Product Quality, Experimental Marketing and Location by Intervening Consumer Satisfaction on McDonald's Repurchase Interest in the Green Garden Kedoya Branch. [image] Available at: <https://doi.org/10.47970/jml.v4i1.205>. [Accessed 8 April 2022].
